Paris Games Week (PGW) trade fair for video games in Paris

August 24, 2026 - 11:37

Paris Games Week kicked off this year with a strong showing from tech giant Samsung, as the company set up a major presence at the annual video game trade fair in Paris. The event, which opened its doors on October 27, 2024, drew crowds of gamers and industry professionals alike, all eager to see the latest in gaming hardware and software.

Samsung's booth was one of the most visited spots on the show floor, with attendees lining up to test the company's newest displays and monitors designed specifically for gaming. The company showcased a range of products, from high-refresh-rate screens to OLED panels, all aimed at enhancing the gaming experience. While the focus was on visual technology, Samsung also highlighted how its devices integrate with popular gaming platforms, making it easier for players to switch between console, PC, and mobile gaming.

The presence of such a major consumer electronics brand at PGW underscores how the line between traditional gaming and mainstream tech continues to blur. For many visitors, the chance to see and try the hardware up close was a highlight of the day. The show runs for several more days, and Samsung is expected to keep the momentum going with live demos and special presentations. For now, the company's bold display at the fair signals that it sees gaming as a key battleground for the future of entertainment.