NetEase CEO Considered Cancelling Marvel Rivals

February 22, 2025 - 20:17

The founder and CEO of NetEase, William Ding, reportedly contemplated scrapping the development of Marvel Rivals altogether. This decision stemmed from various internal challenges faced during the game's production phase. Despite the game's potential and the high expectations surrounding it, Ding expressed concerns about the project's direction and the resources allocated to it.

Sources indicate that the decision was influenced by the competitive landscape of the gaming industry, where many titles struggle to capture the attention of players. Marvel Rivals, which was anticipated to be a significant player in the market, faced hurdles that raised doubts about its viability. Ding's leadership style emphasizes quality and innovation, leading him to consider whether the game could meet the standards expected by both the company and its fan base.

Ultimately, after careful deliberation and discussions with his team, Ding decided to move forward with the project. This decision highlights the complexities involved in game development and the pressures executives face in delivering successful titles.