GameStop Takes a Playful Jab at Gabe Newell with New Promo

December 27, 2025 - 19:24

In a lighthearted move, GameStop is launching a buy 2, take 1 pre-owned game promotion while simultaneously poking fun at Valve's co-founder, Gabe Newell. The jab references Newell's long-standing reputation for not releasing third installments of popular game franchises such as Half-Life, Dota, and Counter-Strike.

GameStop's promotion cleverly plays on the notion that Newell has "yet to learn how to count to three," a sentiment shared by many fans who have eagerly awaited sequels that never seem to arrive. This playful trolling comes at a time when GameStop is looking to attract gamers to its stores, encouraging them to stock up on pre-owned titles.

The promotion not only aims to boost sales but also engages the gaming community in a humorous dialogue about the elusive third games that have become a running joke among fans. With this campaign, GameStop effectively blends marketing with community engagement, making it a memorable moment in the gaming industry.