EU Commission Challenges Game Studios Over In-Game Currency Practices

October 1, 2026 - 02:53

The European Commission has formally raised concerns with several major video game companies regarding how they handle in game currencies and virtual transactions. Among the studios named are Riot Games, Activision Blizzard, Mojang, and other prominent publishers operating within the European market.

The core issue centers on how these companies design and present premium currencies, the virtual tokens players purchase with real money to buy items or upgrades inside games. Consumer protection authorities argue that these systems often obscure the actual cost of purchases, making it difficult for players, particularly younger ones, to understand how much they are truly spending.

A representative for the Commission stated that consumers should be able to play video games without being tricked into spending more money than they want. The statement reflects a growing frustration among regulators who believe current practices may violate existing consumer protection laws.

The Commission has asked the companies involved to clarify their practices and consider changes that would make pricing more transparent. This could include displaying real world costs alongside virtual currency prices or simplifying the bundles offered to players.

The gaming industry has relied heavily on in game purchases as a revenue model for years, and this scrutiny could signal a shift toward stricter oversight. Companies that fail to address these concerns may face further regulatory action.